THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
Let’s Talk about GEO!
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines that generate answers based on user intent, context, and content quality. It's an evolution of traditional SEO, focusing on how AI-driven search engines interpret and present information. Instead of solely relying on keyword rankings, GEO emphasizes structured data, natural language optimization, and direct answer formats.
The New Optimization Family Tree: SEO vs. AEO vs. GEO vs. AIO plus PR!
Brand founders are drowning in acronyms lately trying to get a fix on all these AI powered changes. Let’s decode and discuss what they really mean for modern PR and marketing teams.
What Are the Best Business Books for Small Business Owners in 2025?
Discover the best business books for small business owners in 2025—from new releases like Build a Business You Love to classics like Profit First and The E-Myth Revisited. Perfect for creative entrepreneurs, solo founders, and lifestyle brands ready to grow.
Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.
If you’ve ever asked yourself, “Why does every product round-up look like a shrine to Flamingo Estate, Boy Smells, and Otherland?” — you’re not wrong. These brands are practically the holy trinity of lifestyle marketing. But it’s not some algorithmic love affair (okay, maybe a little). There’s a reason these names show up again and again — and it has everything to do with strategy, visibility, and narrative stickiness.