THE LATEST
~
MARKETING AND PR TRENDS
~
THE LATEST ~ MARKETING AND PR TRENDS ~
Read The Latest …
BLOG HOME MARKETING CREATIVE SELLING SOCIAL MEDIA TRENDS PUBLIC RELATIONS BOOKS
Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include
Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.
A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.
Charming Valentine’s Day Retail Displays
I love scouting Valentine’s Day retail displays every year. After Christmas decorations come down there just seems to be a colorless void that happens towards the end of January that cheerful Valentine’s Day displays seem to fill so easily.