THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
Happy Spring! Here’s What’s Trending in the Weeks Ahead.
With or without big editorial boards, the world is moving ahead like a bullet train speeding through the fog. Here’s what’s on our radar:
As with trees leaf out, the world’s attention is being drawn to eco friendly ideas and stories of all kinds. Sustainability is a keyword that’s getting lots of searches on Google this year. Thrifting from charity shops and reselling on platforms like Ebay, The Real Real, and Vestiaire is gaining in popularity with influencers. They can sell their own clothing, and earn the same commissions on items listed on those sites as they would with other types of online stores.