THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
7 Super Effective Strategies for Building a Targeted Email List
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Ten Tips For Making The Most of Mother's Day Marketing in 2023
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Want to Refresh Your Offerings in a Hurry? Try Bundling or Specialty Boxing Select Products for Spring Holidays.
Want to easily refresh your product offering or cultivate interest in your brand? Consider bundling products around holidays and the changing seasons to stimulate interest.
There is something truly intoxicating about a gift basket or box filled with a range of items. This is the concept not lost on those famous subscription boxes that attract customers by the millions to their services.
The gift set strategy works well for both brands and retailers hoping to increase sales.